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Coca-Cola Rises as Sales Inch Back, Guidance Reinstated</h2><h2>null

(Bloomberg) -- Coca-Cola Co.’s sales beat Wall Street’s expectations in the fourth quarter, giving the soda maker a boost after nearly a year of global lockdowns at restaurants, amusement parks and stadiums that have disrupted its business.

(彭博社)——可口可乐公司第四季度的销售额超过了华尔街的预期,在全球餐馆、游乐园和体育场关闭近一年的影响下,这家汽水制造商获得了提振。

Organic sales fell 3% in the quarter ended Dec. 31 amid ongoing challenges from the coronavirus pandemic, slightly better than the 3.4% drop analysts surveyed by Consensus Metrix had been expecting. Global unit case volume fell 3%, a percentage point better than in the previous period, the Atlanta-based company said Wednesday in a statement.

在截至12月31日的季度,由于冠状病毒大流行的持续挑战,有机销售额下降了3%,略好于Consensus Metrix调查的分析师此前预计的3.4%的下降。这家总部位于亚特兰大的公司周三在一份声明中说,全球单位箱销量下降了3%,比前一个季度好了一个百分点。

Since the challenging second quarter of 2020, when the public venues that make up about half of its sales temporarily closed in much of the world, the company has “seen sequential improvement,” Chief Financial Officer John Murphy said in an interview. “We’re pretty much on top of the trends overall. As the vaccine rolls out, I think we’ll see mobility increase.”

首席财务官约翰·墨菲(John Murphy)在一次采访中表示,在充满挑战的2020年第二季度,占公司销售额一半的公共场所暂时关闭,该公司已经“看到了连续的改善”。“我们基本上处在总体趋势的顶端。随着疫苗的推出,我认为我们将看到流动性的增加。”

The shares rose 1.4% at 9:35 a.m. in New York. They fell less than 1% in 2020, trailing a gain in the broader market.

纽约时间上午9点35分,该股上涨1.4%。2020年,该指数下跌不到1%,落后于大盘的涨幅。

As more of the world’s population gets vaccinated and it becomes easier to predict the future, the company has reinstated guidance. It sees organic revenue growth in the high-single digits in 2021. Still, it’s not out of the woods yet: A resurgence of the virus in December and early 2021 is still pressuring sales. Through early February, the soda maker has experienced a volume decline in the mid-single digits globally, it said.

随着世界上越来越多的人接种疫苗,预测未来变得更加容易,该公司恢复了指导方针。该公司预计2021年的有机收入将以高个位数增长。尽管如此,该公司仍未摆脱困境:12月和2021年初病毒的卷土重来仍对其销售构成压力。该公司说,截至2月初,可口可乐在全球的销量下降了个位数左右。

Coca-Cola -- which announced in late August that it would offer buyout packages to almost 40% of its North American workforce, followed by a round of involuntary layoffs -- said its new organizational structure has resulted in an approximately 11% net reduction in roles. He didn’t say whether the company plans further cost reductions. “The most important thing is to stay agile and flexible and be ready to move as the market demands. But also be ready to invest in markets as they need,” he said.

可口可乐(Coca-Cola)在8月底宣布,将向近40%的北美员工提供买断计划,随后将进行一轮非自愿裁员。该公司表示,新的组织结构导致员工人数净减少约11%。他没有说公司是否计划进一步削减成本。“最重要的是保持敏捷和灵活,并随时准备根据市场需求采取行动。但也要准备好在市场需要时投资。”

To become more nimble, the company has been cutting the number of products it sells, with a goal of offering about 200 master brands, a 50% reduction from 2020 levels. That focus on core brands helped Trademark Coca-Cola volume grow 1% in the quarter, led by Coca-Cola Zero Sugar with volume growth of 3%.

为了变得更加灵活,该公司一直在削减销售的产品数量,目标是提供约200个主流品牌,比2020年的水平减少50%。对核心品牌的关注使可口可乐的销量在本季度增长了1%,其中以零糖可口可乐(Coca-Cola Zero Sugar)销量增长3%为首。

Competitor PepsiCo Inc., which unlike Coke is buttressed by a retail food business, is scheduled to release fourth-quarter earnings Thursday.

与可口可乐不同的是,百事可乐的竞争对手百事可乐公司(PepsiCo Inc.)主要依靠食品零售业务,该公司定于周四发布第四季度业绩。

(Updates with share trading in fourth paragraph)

(第四段更新股票交易情况)

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