TikTok has seen its popularity soar during the pandemic. Photo: PA

在疫情期间，TikTok的人气飙升。照片:爸爸

Video sharing app TikTok is foraying into the world of e-commerce, with a live shopping event where UK users will be able to buy products directly from within the app.

视频分享应用TikTok正在进军电子商务世界，英国用户将可以通过现场购物活动直接在应用内购买产品。

“We think it's a really significant moment. E-commerce is a big opportunity for TikTok and it's something we're investing in significantly," said Rich Waterworth, TikTok general manager, UK and EU.

“我们认为这是一个非常重要的时刻。电子商务对TikTok来说是一个巨大的机遇，这是我们正在大力投资的领域，”TikTok英国和欧盟总经理里奇·沃特沃斯(Rich Waterworth)说。

TikTok has chosen the UK to make its first major move into this online retail space.

TikTok选择英国作为其进军在线零售领域的第一个主要市场。

It's already had livestream shopping events with brands during the Black Friday weekend. Now a two-day event anchored by celebrity host Rylan Clark-Neal is set to take place on 8 December. It will include influencers, music and a quiz.

它已经在黑色星期五周末与各大品牌进行了直播购物活动。由名人主持人赖兰·克拉克-尼尔主持的为期两天的活动将于12月8日举行。它将包括影响者，音乐和一个测验。

Livestream shopping allows viewers to watch online content and shop at the same time. The app which is hosting an event gets a cut from sales.

直播购物允许观众在观看在线内容的同时购物。主办活动的应用程序会从销售中提成。

The app has seen its popularity soar during the pandemic, with users stuck at home letting their creative juices flow to create lip sync videos and dance routines that often go viral.

疫情期间，这款应用的人气飙升，用户们呆在家里，尽情发挥自己的创意，创作假唱视频和舞蹈动作，这些视频往往会迅速走红。

TikTok's move comes amid a rise not only in online shopping – which has boomed during the pandemic – but also "social shopping" where consumers discover and purchase items within social media platforms, without being directed to a third-party website.

TikTok推出这一举措之际，不仅在线购物在疫情期间蓬勃发展，而且“社交购物”也在兴起，消费者可以在社交媒体平台上发现并购买商品，而无需直接进入第三方网站。