What happened
发生了什么事
Boston Beer (NYSE: SAM) shareholders lost ground to a surging market in November as their stock dropped 10% compared to the 11% increase in the S&P 500, according to data provided by S&P Global Market Intelligence.
根据标普全球市场情报(S&P Global market Intelligence)提供的数据，波士顿啤酒(Boston Beer)的股东在11月份股市飙升的情况下损失惨重，他们的股票下跌了10%，而同期标准普尔500指数(S&P 500)上涨了11%。
The slump erased just a small portion of recent gains for investors, though, and the stock remains higher by over 130% in 2020 as of this writing.
不过，股市暴跌只是抹去了投资者最近的一小部分涨幅，截至本文撰写时，该股在2020年的涨幅仍超过130%。
Image source: Getty Images.So what
图片来源:Getty Images。那么
While the alcoholic beverage specialist didn't issue an operating update last month, investors still received some important industry data. Demand trackers like Nielsen reported strong at-home demand for beer and hard seltzers through November as the bar industry remains pressured by COVID-19. Hard seltzer is in especially high demand, which is good news for Boston Beer and its popular Truly brand. However, that positive new wasn't enough to keep the stock's 2020 rally running last month, as investors apparently took some gains off of the table. Now what
尽管这家酒精饮料专业公司上个月没有发布最新经营情况，但投资者仍收到了一些重要的行业数据。尼尔森(Nielsen)等需求追踪机构报告称，由于酒吧行业仍受到COVID-19的压力，截至11月，美国家庭对啤酒和硬汽水的需求强劲。硬苏打水的需求量特别大，这对波士顿啤酒和它受欢迎的品牌Truly来说是个好消息。然而，这一积极的新消息不足以让该股在上个月延续2020年的涨势，因为投资者显然减少了一些涨幅。现在
The hard seltzer spike should continue offsetting slumping demand for craft beers, even though Boston Beer is enduring rising expenses as it shifts production toward that product. Those trends mean Wall Street will be focused on metrics like operating profit margin -- in addition to core growth trends -- when the company reports fiscal fourth-quarter earnings results in mid-February.
硬矿泉水价格的飙升应该会继续抵消精酿啤酒需求的下滑，尽管波士顿啤酒在将生产转向精酿啤酒的过程中正承受着成本的上升。这些趋势意味着，在该公司2月中旬发布第四财季收益报告时，华尔街将关注营运利润率等指标，以及核心增长趋势。
Currently, investors are expecting heady growth figures in that report, with Q4 sales projected to jump over 50%. That metric will tell investors more about the chain's operating prospects than any short-term stock price slump.
目前，投资者预计该报告将出现令人兴奋的增长数据，第四季度销售额预计将跃升逾50%。这一指标将比短期股价暴跌更能让投资者了解麦当劳的经营前景。
10 stocks we like better than Boston Beer
比起波士顿啤酒，我们更喜欢股票
David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Boston Beer wasn't one of them! That's right -- they think these 10 stocks are even better buys.
大卫和汤姆刚刚透露了他们认为投资者现在应该购买的10只最好的股票。而波士顿啤酒不是其中之一!没错，他们认为这10支股票更值得购买。
Demitri Kalogeropoulos owns shares of Boston Beer. The Motley Fool owns shares of and recommends Boston Beer. The Motley Fool has a disclosure policy.
Demitri Kalogeropoulos拥有波士顿啤酒的股份。“小丑”持有波士顿啤酒的股份，并推荐波士顿啤酒。小丑有一个披露政策。